Since the emergence of Instagram, the world of social media has changed completely. It has become an integral part of social media marketing in recent years. Instagram has strategic importance in the digital space. Every marketer knows that Instagram is the most important social media network in marketing.
In 2010, Instagram was launched as a photo-sharing app. Originally, only photos could be posted on Instagram. But only over a short 6 years. It has gained tremendous popularity among internet users, with over 1 billion users by 2022 and more than 2 billion monthly active users. The photo and video sharing app has had tremendous growth since its launch and continually growing, with its users doubling every year.
Instagram is a very influential social media platform globally. Because of this, social media marketing is a wise choice for the vast majority of businesses, as it greatly helps in creating a social media presence and increasing customer engagement. Almost all kinds of businesses focus on Instagram for building their brand, with over eight million registered businesses having an account already. According to a survey released by Hootsuite, 48.8% of American firms currently use social media for their marketing operations.
Hence, Instagram is not going anywhere. In a highly competitive business environment, Instagram plays a crucial role in expanding the business reach and building an audience. You have a lot of work ahead of you as you develop your brand on a platform that is constantly changing. Here are the five reasons that will convince you why Instagram is important in building your brand.
Instagram is the best social media platform that offers powerful opportunities for businesses to build awareness. As we know, Instagram has 1 billion active users. It is the second most popular platform globally. Today, 85% of businesses use this platform for brand awareness.
We are all acquainted with the fact that making your ideal clients aware of your brand is the primary goal of brand awareness. Building brand awareness is all about familiarising your customers with your brand. You can quickly draw more attention to your brand by producing educational, entertaining, and creative content. One of the biggest enticing benefits of having an Instagram account is, that it allows you to reach, drive and foster engagement, and even inspire conversation in a cost-effective way.
example: Javzoo, users can input their text and select from a range of customizable templates, styles, and designs to create a unique video that fits their branding and messaging. The tool offers a variety of visual elements, such as images, animations, icons, and transitions, that can be easily added to the video to enhance its impact.
Instagram Has A Higher Engagement Rate
Any marketing tool nowadays is only as effective as its capacity to interact with consumers. Even if you run an extremely expensive marketing campaign, all your efforts will be wasted without high levels of engagement.
Due to its high engagement rate, Instagram is the best place if you want to boost the reach and visibility of your business. In the last couple of years, Instagram has It has positioned itself as the fastest growing social media network globally. 68% of the users visit this platform daily.
According to a Forrester Research poll, Instagram is the king of social engagement. Compared to Facebook and Twitter, Instagram offers 58 and 150 times greater engagement per follower, respectively. Posts with at least one hashtag average 12.6% more engagement than posts without any hashtags. Users like 4.2 billion posts each day.(socialpliot,2021)
Therefore, Instagram is the second most popular app that allows you to foster an engaging community of followers by sharing high-quality content. Such a social media platform gives you ample opportunities for your brand to engage with your audience
It Offers Alternatives For Targeted Advertising
Instagram provides businesses with paid advertising choices, just like other well-known social media networks. These advertising capabilities can be a useful approach to expanding your account, even though you can operate a prosperous account without spending a dollar.
You can specify your target audience’s location, demographics, interests, behaviors, and more. You can even target people who have bought from you or interacted with you and others like them.
It’s An Effective Tool For Visual Marketing
There are so many marketing and advertising strategies available that your options are endless. However, visual content is one of the most powerful channels, and if your brand is only concentrating on text, it is missing out significantly.
Instagram is a visual platform. Unlike all other platforms which rely on text and links, Instagram exclusively uses photos and video posts. The majority of internet traffic consists of pictures and videos, and Instagram gives you a popular platform to share your content with the world. Therefore, in order to build awareness among your audience, which platform can perform better than this social media platform that prioritizes rich, engaging visual content.
Using Hashtags Can Increase The Reach Of Your Target-Audience
Hashtags are a fantastic tool for categorizing social media content. It helps increase the reach and engagement of content. since other social media users can easily find your content. They can search for and interact with the content using hashtags that are relevant to shared interests or themes. Additionally, hashtags help the content get seen by more people and be found by users all over the world.
That’s all, then! Instagram provides a wealth of effective alternatives to help your small business stand out and attract vital new consumers when it comes to increasing brand recognition on social media.
You can increase your followers on Instagram by drawing high-value people to your profile and gain the confidence of your ideal target market by putting in place an influencer marketing strategy. Subsequently, you’re more likely to increase brand awareness among the precise individuals who are most likely to become your customers if you have a greater following.
If you want to get started and are seriously willing to save your time and energy on social media management, get in touch to chat with our team.
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