HOW TO LIST YOUR PRODUCTS FOR FREE(GOOGLE)

by | Oct 15, 2022 | Affiliate Marketing | 0 comments

HOW YOU CAN LIST YOUR PRODUCTS FOR FREE ON GOOGLE

Learn how To Increase Your Sales Online Free Of Cost.

You know, the ultimate goal of any business is to attract new customers without driving up marketing costs. So, no one can deny the fact that today’s consumers are moving towards e-commerce to meet their needs. This trend has become normal since the pandemic as there is a growing number of businesses, and consumers are providing and purchasing more goods and services online, raising e-commerce’s share of global trade from 14% in 2019 to 17% in 2020. Indian e-commerce is one of the top 5 fastest growing countries in the world, sitting at 25.5% growth in sales in 2022.
 
It has noticed that there are hundreds of millions of people searching for products online, and most of them use Google for their shopping needs. But with more merchants selling products online, it’s very hard to stand out in search results. 
 
So now Google has taken the initiative of listing products for free on Google merchant to help small merchants and local businesses gain visibility in online search results. It implies that from now on, small merchants and businesses can list and sell products for free on Google. This change would benefit retailers as they would get free exposure to millions of people who come to Google every day to find products online.   

How Do You List Your Product For Free On Google Merchant

In April 2020, Google has introduced Google Merchant, an online digital platform of Google that you can use as a retailer where you can list and sell your products for free. This free listing of products will show in the search results on the Google shopping tab so helping you to connect better with your consumer regardless of whether you advertise on Google or not. Now, It is very easy for you to attract real customers by showing your product to the shoppers when they are looking for it. With this Google has redefined the product marketing ecosystem.
 
Google Merchants is all about the product. You need to have a product to sell if you enjoy from using this platform. So, to sell your products in Google Shopping organic listings, you’ll need to create a Google Merchant account. So, you have to complete the following steps to appear on the free listing Google Merchant Center:

     

    • You have to go on the platform’s main page, you will find a free local product listing section. 
    • You will have to complete several mandatory steps to finish the setup process, like adding up your business information such as country, display name, and timezone and you also need to add your e-commerce website so that shoppers can be redirected to your website. Verifying the phone number is also mandatory. Finally, you have to upload all your products( with images and descriptions) using a product feed. 
    • It will take a couple of days for each item in your product feed to be approved when you upload it to Merchant Center. 
    • You will have the chance to make the necessary adjustments in light of Google’s feedback if any of your products were rejected and then reprocess the feed. Your products will start to show up under the “Shopping” search results once Google has authorized them.

     

    You will be given the chance to provide your tax information and configure shipping after reviewing your company’s details and Google’s guidelines for unsupported material.

    Finally, you have to click on the “Activate Button” and your product will be ready for the free listing. 

    You can learn more about  Merchant Center’s checkout options from Merchant Center documentation. In this article, I will explain how you can grow your business by starting to list and display your products for free using Google Merchants, and I will share the most common benefits of using this platform that can foster the growth of your business in no time. There are several key benefits of using Google merchant for small businesses, you can use its free listing feature to improve your organic rankings. But there are a few main reasons why it is profitable to list products on Google Merchant

    Increases The Visibility Of Your Product.

    The ability to display your products for free on Google and the option for purchasing the displayed product on google will increase the visibility of your product in online search results and give more access to the consumer which can drive your sales up.

    Google Has A Great Search Volume

    Google is the most visited website on the internet with over 3.5 billion searches per day. Almost every day millions of people come to Google to find products online. No wonder Google shopping can be an attractive place to list products. These searches for products account for more than half. You can’t let a Google Shopping opportunity pass your store by.

    Your Products Can Get More Clicks

    Search Engine Results Pages, often known as SERPs, have an average CTR of 31% for the top organic result, which is the non-paid page. The click-through rates for the second and third results are about 14% and 9%. When you list your product on Google merchant, you will get more clicks because the search results will show before organic results. The number of clicks for each displayed goods increases because you may see a picture of it and its price.
     
    In reality, there aren’t any organic results above the fold for the majority of common product queries. But, the Google Shopping results is visible.

    It Can Give You Access To Far More Targeted Traffic.

    As an online seller, you don’t want any web traffic; you want sales-generating traffic! if you want to generate more traffic to your website then you are not allowed to ignore this click here to know it. This is what makes Google merchants so appealing to e-commerce stores.
     
    It can make products more accessible for users since they will see them in the search results before deciding to visit your website. As a result, listing the product on Google Merchants can provide you with far more targeted traffic than any other medium.

    Final Thoughts

    To get things started, the setup process of Google Merchant Center product lists necessitates a significant amount of more work.
     
    But, free product listings and the Shopping tab can be more sources of organic traffic that will give you a competitive advantage.
     
    I hope this article has given you a better understanding of the listing of products on Google Merchant Center and that you will be able to use them to increase sales for your business. To learn more about step by step process of free product listing you can visit Google Merchant Center.
     
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